89
地產代理監管局
2014/15
年報
維護專業水平
Upholding the Professional Standard
Estate Agents Ordinance, EAA Guidelines,
Legal and Practical Knowledge Relating to
Estate Agency Work
To help licensees familiarise themselves with the EAO,
its subsidiary legislations, the
Code of Ethics
and
practice circulars, the law and practice relating to
property transactions; and consolidate licensees’
practical skills and knowledge on the matters they
have to attend to during property transactions, 42
sessions of seminars were held on the subjects,
attracting 6,899 enrolments (about 40% of the total
enrolments of EAA CPD activities).
Professional Ethics
To promote integrity and ethical practices among
licensees, seminars were jointly organised by the EAA,
the Independent Commission Against Corruption
(“ICAC”), the Narcotics Division of the Security Bureau
and the Joint Financial Intelligence Unit. During the
year, six seminars were held to brief licensees on
legislations in relation to anti-money laundering, ways
to identify and report suspicious cases, corruption
prevention measures and the subject provision of the
Best Practice Checklist published by the EAA and ICAC
in March 2012 regarding best practices for handling
property transactions, proper governance and internal
control, and effective human resources management.
406 licensees attended these seminars (about 2% of
the total enrolments of CPD activities).
Topical Issues
The EAA invited academics from tertiary institutions
and experts from professional bodies to brief licensees
on topical issues, with an aim to raise licensees’
general standards and awareness of the latest
developments of some subjects which might affect the
property market and estate agency work. During the
year, ten special topic seminars were organised
covering topics on unauthorised building works,
mortgages, town planning, land development, outline
zoning plan, change in land use, green building,
planning of residential property projects, inspection of
residential properties, and consumer behaviour and
services marketing strategy. These seminars were well
received by licensees with a total of 2,708 enrolments
(about 16% of the total enrolments of EAA CPD
activities).
《地產代理條例》、監管局指引、
與地產代理工作相關的法律及實
務知識
為幫助持牌人熟悉《地產代理條例》、
其附屬法例、《操守守則》及執業通
告、有關物業交易的法律及實務，並
鞏固持牌人在處理物業交易的實務技
能及知識，監管局就以上主題舉辦了
42
場講座，吸引了
6,899
人次參加（約
佔監管局持續專業進修活動總參與人
次的
40%
）。
專業操守
為向持牌人推廣誠信及專業操守的訊
息，監管局與廉政公署、保安局禁毒
處及聯合財富情報組聯合舉辦了多場
講座。年內共舉行了六場講座，向持
牌人講解有關打擊清洗黑錢的相關
法例、識辨及舉報可疑個案的方法、
防貪措施，以及監管局與廉政公署於
2012
年
3
月聯合出版、有關處理物業
交易、妥善管治及內部監控，以及有
效人力資源管理等的《優質執業手冊》
中的主要內容。
406
名持牌人出席了
此等講座（約佔監管局持續專業進修
活動總參與人次的
2%
）。
專題
監管局邀請大專院校學者及專業團體
的專家為持牌人講解熱門議題，旨在
提高持牌人的整體水平，以及留意影
響物業市場及地產代理工作的議題的
最新發展。年內，監管局共舉辦了十
場特別專題講座，內容涵蓋違例建築
工程、按揭、城市規劃、土地發展、
分區計劃大綱圖、土地用途更改、環
保建築、住宅物業項目規劃、住宅物
業檢驗、消費者行為及服務營銷策略
等。持牌人對此等講座反應良好，吸
引了共
2,708
人次參加（約佔監管局持
續專業進修活動總參與人次的
16%
）。
