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地產代理監管局
2014/15
年報
聯繫社群
Reaching out to the Community
Encouraged by the positive feedback from participants,
the EAA continued to hold focus group meetings in
various districts as a direct dialogue with frontline
practitioners. At these meetings, the EAA shared with
the frontline practitioners new initiatives of the EAA
and discussed latest practice issues encountered by
the trade. The exchanges helped the EAA to formulate
practical policies and measures for the trade to follow.
In 2014/15, a total of four such meetings were held in
Tsuen Wan, Causeway Bay, Tsim Sha Tsui and Fanling
respectively.
From time to time, the EAA issued letters, reminders in
the format of email or SMS to licensees, or published
special notices on the EAA’s website to alert the trade
to certain requirements relating to the estate agency
practice or any new Government measures. In 2014/15,
a total of 19 such reminders/notices were issued. In
addition, four issues of EAA’s licensee newsletter,
Horizons
, were published during the year to keep
licensees abreast of the EAA’s new regulatory
measures and latest activities. Members of the public
could also read the newsletter through the EAA’s
website.
With a view to facilitating the trade a better
communication and less misunderstanding with their
clients, and conveying useful information about
property transactions to consumers, the EAA sent a
“Consumer Education Package” to more than 6,000
estate agency shops in Hong Kong in August 2014. The
Package included a poster and stickers on the
importance of signing an estate agency agreement,
together with a disc containing a number of consumer
education videos. The EAA encouraged the trade to use
the Package at their shops to convey useful information
about property transactions to their clients.
In addition, a new consumer publication named “
Enter
into the Estate Agency Trade
” was also published in
August 2014. It targeted those interested in entering
the trade which included information on obtaining a
licence from the EAA.
鑑於參加者反應正面，監管局年內繼
續在不同地區舉辦聚焦小組會議，與
前線地產代理直接對話。在此等會議
中，監管局與前線從業員分享監管局
各項新的措施，並與他們討論業界從
業員所遇到的最新問題。定期交流有
助監管局為業界制定更實際可行的政
策及措施。於
2014/15
年度，監管局分
別於荃灣、銅鑼灣、尖沙咀及粉嶺舉
辦了四次聚焦小組會議。
監管局不時通過發出信函、電郵、手
機短訊、或透過監管局網頁發布特別
通告，提醒業界留意有關地產代理執
業的規定或政府推行的新措施。於
2014/15
年度，監管局共發出了
19
次
此類提示╱通知。此外，監管局亦刊
發了四期持牌人通訊《專業天地》，讓
持牌人知悉本局的最新監管措施及活
動。公眾人士亦可於監管局網站瀏覽
該份通訊。
為協助業界與客戶有更良好的溝通及
減少誤會，並向客戶傳達關於物業交
易的有用資訊，監管局於
2014
年
8
月
向全港所有共
6,000
多間地產代理商
舖派發「消費者教育套裝」。該套裝包
括有關簽訂地產代理協議的宣傳海
報及貼紙，以及載有不同消費者教育
短片的光碟。監管局鼓勵業界於店內
使用該套裝，以便向客戶傳達有關資
訊。
此外，監管局亦於
2014
年
8
月出版了
一本新刊物《加入地產代理行業》。該
刊物的目標對象為有意入行人士，內
容載有有關領取牌照的資訊。
