95
地產代理監管局
2014/15
年報
聯繫社群
Reaching out to the Community
To tie in with the launch of the above new educational
videos, a series of roving exhibitions were launched in
March 2015 at three shopping malls at Sunshine City in
Ma On Shan, Grand Waterfront Plaza in To Kwa Wan
and Island Resort Mall in Siu Sai Wan. A number of
consumer education videos including the two new ones
as mentioned above were played, and related leaflets
were available at the exhibition booths as well. About
1,300 visitors were reached and about 1,400 copies of
consumer booklets and corporate information were
distributed.
為配合上述全新教育短片的推出，
監管局於
2015
年
3
月分別在三個商場
進行巡迴展覽，包括馬鞍山新港城中
心、土瓜灣翔龍灣廣場及小西灣藍灣
廣場。展覽攤位播放了多段消費者教
育短片及提供相關小冊子供公眾取
閱。上述展覽活動共吸引約
1,300
人參
觀，並派發了約
1,400
份消費者小冊子
及機構資訊刊物。
Media Relations
To promote a better understanding from the public on
EAA’s initiatives, the EAA always keeps a close
connection with the media to publicise its work and
efforts. In 2014/15, the EAA issued 22 press releases
and held two press conferences on major initiatives
with wide media coverage. A total of 28 feature
interviews with the EAA Chairman, the Chief Executive
Officer or senior management for print and electronic
media were also arranged. Through a number of media
gatherings, including luncheons, Chinese New Year
gathering with frontline journalists, as well as the mid-
year and year-end briefings, the EAA’s relationship with
the media was maintained and strengthened.
傳媒關係
為增加公眾對監管局的了解，監管局
一直與傳媒保持緊密聯繫，以發布有
關本局的工作及最新動向。於
2014/15
年度，監管局共發出了
22
篇新聞稿及
就重要政策舉行了兩次記者招待會，
監管局主席、行政總裁及行政部門高
層管理人員共接受了
28
次電子及印
刷傳媒的專訪。透過舉辦各種傳媒聚
會，包括午餐會、與前線記者舉行農
曆新年聚會，以及於年中及年末的簡
報會等，監管局與傳媒保持緊密聯
繫。
為配合全新教育短片的推出，監管局分別在全港不同的商場舉行巡迴展覽。
To tie in with the launch of the new educational videos, a series of roving exhibitions were launched at different shopping malls in Hong Kong.
