Page 19 - 地產代理監管局年報 2017/18 Estate Agents Authority Annual Report 2017/18

Б݁ᐼ൒ිజ Report of the Chief Executive Officer

̋੶ၾήପ˾ଣุޢʿʮ଺ٙ๖ஷ Strengthening communication with
estate agency trade and the public

މၾήପ˾ଣุޢڭܵᕐΣ๖ஷdϋʫd္၍҅ৰ To maintain a two-way communication with the estate agency
ᘱᚃၾุޢਠึᑘБᑌഖึᙄdԨ׵ʔΝήਜၾۃ trade, the EAA continued to hold liaison meetings with trade
ᇞܵ೐ɛᑘ፬ၳೊʃଡ଼ึᙄf associations and meet frontline licensees in various districts through
focus group meetings during the year.

္၍҅͵ᘱᚃீཀၾద᜗ΥЪʿՉ˼ᑘણdપᄿऊ The EAA further continued its efforts in promoting consumer
൬٫޴ᗫ༟ৃdʿ౤ʺʮ଺࿁္၍҅ٙႩᗆfϋ related information and raising public awareness of the EAA
ʫd҅˙ᑘБอၲ೯̺ึe೯̈εᇐอၲᇃd˸ʿ through collaborations with the media and other initiatives. In the
τરʔΝద᜗ਖ਼ஞf҅˙͵ίεࡈద᜗ਖ਼ᙷʕ೯ڌ year, the EAA organised press conferences, issued a number of
εᇐ˖௝dપᄿऊ൬٫޴ᗫ༟ৃʿʧୗ္၍҅ٙʈ press releases, and arranged feature interviews with different
Ъf media. A number of articles were also contributed to various
columns in media to promote consumer related information and
introduce the EAA’s work.

Ϥ̮d္၍҅׵ϋʫʱйτરəՇఙΤމ˜ҳ༟ڢ In addition, the EAA organised two public seminars titled “Be Smart
Иσfʹ׸ਪၾഈ™ʿ˜ऎ̮ໄุεࠦ∰™ٙʮක in Non-residential Property Transactions” and “Points to Note on
ᑺࢭf Purchasing Properties Situated outside Hong Kong” during the year.

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ᅅज़္၍҅20մϋ Celebrating the EAA’s 20 anniversary

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ί္၍҅ᅅज़І1997ϓͭ˸Ըٙ20մϋߏׂʘყd On the occasion of the EAA’s 20 anniversary since its inauguration
҅˙ᑘ፬ə௫̈ήପ˾ଣᆤd˸ආɓӉપᄿήପ˾ in 1997, the EAA organised the Outstanding Estate Agent Award to
ଣБุٙਖ਼ุd࿁ุޢ௫̈੽ุࡰٙϓఱʚ˸ٵ further promote the professionalism of the estate agency trade and
֛dһމุޢ౤Զʹݴʿ౤ʺਖ਼ุ˥̨̻̻ٙf recognise the achievement of outstanding practitioners in the
industry. It also serves as a platform for industry exchange and
professionalism enhancement.

္၍҅׵2017ϋ࠯፬˸ɽਖ਼͛މ࿁൥ٙฆཥᅂˢ With an aim to promote young people’s understanding of the
ᒄdϙί౤ʺϋڡɛ࿁ήପ˾ଣБุٙə༆d੽ʕ estate agency trade so as to build up their interest and trust in the
੃ቮ˼ࡁ࿁Бุٙጳሳձڦ΂d˸ʿ౤ʺБุٙਖ਼ industry and enhance the trade’s professional image, the EAA
ุҖ൥f organised its first Micro Movie Competition for post-secondary
students in 2017.

ήପ˾ଣ္၍҅ t 2017 / 18 ϋజ 17