19 / 148
15
Estate Agents Authority
●
Annual Report 2015/16
行政總裁匯報
Report of the Chief Executive Officer
Ensuring compliance of the trade
One of the important components of a regulatory regime is
compliance checking, particularly in one of the keen competition
fields of first-sale residential properties. With years of continuous
efforts spent on educating consumers, it is observed that they
have become more aware of their own rights and now pay more
attention to the trade’s conduct. In 2015/16, the EAA conducted
1,208 compliance checks at first-sale sites and 1,477 visits at estate
agency shops respectively. A total of 607 inspections of online
property advertisements were also conducted during the year.
During these checks and visits, licensees were also educated on
the new practice circulars and the requirements relating to estate
agency practice. The trade was reminded to comply with the new
guidelines through Continuing Professional Development (“CPD”)
seminars, Letters to Licensees and regular liaison meetings held
with them.
With a view to better facilitating the management of estate
agency companies to properly control their business and ensure
compliance of frontline agents, the EAA regularly issues practice
circulars and other guidelines to make sure licensees comply
with the regulatory requirements. In 2015/16, the EAA issued
four practice circulars, amongst which was one to deal with the
topical issue of estate agents suspected of inflating the number
of registrations of intent in the sale of first-hand residential
properties.
確保業界守法循規
巡查是監管制度內最為重要的元素之
一，尤其是針對競爭激烈的一手住宅銷
售。經過多年不斷努力教育消費者後，
現今的消費者普遍較以前更加意識到自
身權益的重要性，同時也更留意業界的
操守。於
2015/16
年度，監管局對一手
樓盤銷售點及地產代理商舖分別進行了
1,208
次及
1,477
次巡查，另外就網上物業
廣告進行了共
607
次抽查。巡查期間，監
管局更向持牌人講解新執業通告內容及
有關地產代理執業的要求。監管局也會
透過持續專業進修計劃講座、致持牌人
函件，以及與業界進行的定期聯絡會議
等，提醒業界遵守新的指引。
為促使地產代理公司管理層更妥善控制
其業務及前線代理守法循規，監管局定
期發出執業通告及其他指引，以確保持
牌人遵守有關要求。監管局於
2015/16
年
度共發出四份執業通告，其中一份是因
應有社會聲音懷疑地產代理可能有份催
谷一手住宅物業銷售的購樓意向登記數
字而發出。