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地產代理監管局
●
2015/16
年報
行政總裁匯報
Report of the Chief Executive Officer
Communications with the trade and
consumers
Our engagement with the trade is another important component
of our regulatory work. The EAA continued to hold quarterly
liaison meetings with trade associations and met frontline
licensees in various districts through focus group meetings
during the year. A regular dialogue with the trade helps licensees
understand the rationale behind our new guidelines and policies,
and prepares them for the eventual introduction of these
measures.
Equally important, the EAA continued its efforts through
collaborations with the media to raise the public’s awareness of
the EAA. In the year, the EAA organised three press conferences,
issued 19 press releases, and arranged eight feature interviews. A
total of 48 articles by the EAA were also contributed to the media
to promote consumer related information and the EAA’s work.
One of the major consumer education campaigns in the year
was about tenancy matters. In order to remind the public of the
important points-to-note when appointing an estate agency to
enter into a tenancy for residential properties, the EAA produced
a new Announcement in the Public Interest together with a new
education booklet on this theme, and organised a public seminar
as well.
As well as holding and participating in exhibitions, the EAA
started a new initiative this year on consumer education and
organised two public seminars titled “Tips to become a smart
purchaser of first-hand residential properties” and “Learn more
about the tenancy matters of residential properties” respectively
during the year. The feedback was positive and we will continue
to organise more public seminars in the future.
與業界及消費者的溝通
與業界保持緊密聯繫，是本局另一件重
要工作。監管局年內與業界商會舉行季
度聯絡會議，並舉辦聚焦小組會議與不
同地區的前線持牌人會面。與業界定期
對話，有助持牌人了解監管局新指引及
政策背後的理念，並在措施推出之前作
好準備。
同樣重要地，監管局繼續與傳媒合作，
以提高大眾對監管局的認知。年內，監
管局共舉辦了三場新聞發布會、發出了
19
篇新聞稿，並安排了八個專訪。監管
局亦為媒體一共撰寫了
48
篇文章，藉以
推廣消費者相關資訊及介紹監管局的工
作。本年度，其中一個大型消費者教育
活動主題與租賃事宜有關。為提醒大眾
在委託地產代理訂立住宅物業租約時須
注意的重要事項，監管局不僅製作新的
電視宣傳短片及教育小冊子，還舉辦了
公開講座。
除舉辦及參與不同展覽外，監管局本年
度亦為消費者教育展開新工作，舉辦了
兩場公開講座，分別名為「如何做個精明
一手樓買家」及「住宅租賃知多啲」，講座
反應熱烈，我們日後將舉辦更多公開講
座。