13
地產代理監管局
2014/15
年報
主席的話
Chairman’s Message
Dialogue and communication with the trade is the key
to collaborative effort. In the years of serving on the
EAA’s Board, I have had numerous opportunities to
meet the trade and have meaningful conversations with
them. So has the EAA’s management as there were
regular meetings with major trade associations,
frontline licensees and agencies management
throughout 2014/15. Issues of mutual concern were
discussed and useful information on the trade’s
practice was collected for the EAA to formulate
practicable policies.
Beyond the Horizon
Time never waits. Rising public expectations and
growing awareness of consumers’ rights are an
irreversible trend. With the consumers’ interests at the
forefront, professionalism is important for the trade
and more effort should be devoted to improving the
image of estate agents. It is a long but promising road.
Both the EAA and the trade should look beyond the
horizon.
To this end, licensees are encouraged to participate
more in the CPD Scheme, particularly after the new
incentive measures introduced during the year. Estate
agency companies should also work hard on setting up
an effective system to ensure their staff compliance
with the law. In the future, the EAA will continue to
raise the professional competence of the trade, as it
forms a fundamental part of our mission.
Being the new EAA Chairman, I would like to share my
motto with the trade.
Honesty is the best policy. Similar to the EAA’s
promise, “Integrity our Cornerstone, Credibility our
Priority”, I hope that licensees always remember the
importance of honesty (
老老實實
) and equity (
公公道道
)
when dealing with their clients and always aim at a
long-term estate agency career and lasting
relationships with clients.
A man may lose more in an hour than he can get in
seven. After all the effort of the EAA and the trade in
the past 18 years, I wish to see more estate agency
practitioners cherish their career in this profession and
play by the rules. Any unwise misconduct will tarnish
the image and the reputation of the trade which many
trade members and the EAA have worked hard for.
合作的關鍵在於與業界進行對話和溝
通。我在監管局董事局服務多年，與
業界會面的次數多不勝數，彼此進行
有意義的對話。在
2014/15
年度，業界
及監管局的管理層也定期舉行會議，
透過會見主要業界商會、前線持牌人
和地產代理公司管理層，共同討論關
注的議題，監管局收集有關業界執業
的有用資訊，以制定切實可行的政
策。
拓展視野
時間不會停留。面對公眾的期望不斷
提高，加上消費者權益至為重要的大
趨勢下，業界專業化更為重要，並應
更盡心盡力提升地產代理的形象。前
路雖然漫長但光明，監管局和業界都
應該拓闊視野，放眼未來。
為此，本年度實施新的持續專業進修
計劃鼓勵措施後，我們鼓勵持牌人更
應該積極參與。地產代理公司也應致
力建立一個有效的制度，確保其員工
遵循有關法例。今後，監管局的使命
是將繼續提高業界的專業水平。
作為新任的監管局主席，我希望與業
界分享我的座右銘。
誠信才是上策，猶如監管局的承諾
「真誠為本，公信為先」，我希望持牌
人在面對客戶時，時刻銘記「老老實
實」和「公公道道」的重要性，並以長
遠發展地產代理事業及與客戶維持長
久關係作為目標。
所謂「得之艱難失之易」，經過監管局
和業界在過去
18
年付出的努力，我期
望看到更多地產代理從業員珍惜自己
的事業及守法循規。任何不理智的不
當行為均會損害業界建立的形象和聲
譽，與及業界和監管局努力經營的成
果。
