11
地產代理監管局
2014/15
年報
主席的話
Chairman’s Message
This Practice Circular aims to encourage the trade to
implement effective governance measures on the
employees of their companies. From time to time, the
trade’s image was tarnished by a handful of
irresponsible licensees or estate agency companies.
Their irresponsible acts resulting in behaviours
unacceptable by the public dragged down the trade’s
professionalism and social standing. I hope that the
issuance of this particular Circular, which specifies
expected standards, can reiterate the importance of
good practices and cause the potential offenders to be
more serious about their control on practices of their
employees.
The EAA’s Continuing Professional Development (“CPD”)
Scheme has also continued to enhance the professional
standard of estate agency practitioners and introduced
a number of new initiatives in 2014/15. These initiatives
will attract more practitioners to participate in the CPD
Scheme and enhance their level of practice standard.
此執業通告旨在鼓勵業界對其僱員實
施有效的管治措施。基於少數不負責
任的持牌人或地產代理公司所影響，
導致業界形象不時受損。這些不負責
任的行為讓公眾無法接受，並拖垮業
界的專業水平和社會地位。這份執業
通告列明應有的標準，我期望能藉此
向業界重申良好執業的重要性，更令
潛在的違規者更認真地管制其員工的
執業。
監管局的持續專業進修計劃亦繼續提
升地產代理從業員的專業水平，並於
2014/15
年度引入多項新措施。此等措
施將吸引更多從業員參與持續專業進
修計劃，以提高其執業水平。
