12
Estate Agents Authority Annual Report 2014/15
Our effort in elevating the trade’s performance has
paid off. The number of complaints the EAA has
received in recent years has been in a steady decline.
In 2014/15, the number of complaints received dropped
24% compared to 2013/14. Correspondingly, the
number of inquiry hearings conducted in the year also
decreased. Among the common types of non-
compliances, the number of failure to enter into an
estate agency agreement with clients has dropped
significantly. It is encouraging as the EAA has worked
hard in educating the trade and the public on this
subject and it is, after all, a basic responsibility of an
estate agent and protection for consumers.
Educating and protecting the public
The standard of the trade has notably improved, owing
to the hard work of both the trade and the EAA. That
said, educating the public with useful knowledge to
guard against any malpractices remains our all-time
priority. We believe that one of the most effective ways
of protecting consumers is to raise their awareness
and knowledge of the property market and the related
issues.
In the year, the EAA has produced a number of
educational materials for the public including a booklet
and videos. We have also participated in talks and
organised exhibitions to reach out to the community.
Through the mass media, the EAA publicised numerous
important messages to the public on various timely
topics and issues.
With a view to conveying useful information about
property transactions to consumers, the EAA sent a
“Consumer Education Package” to all estate agency
shops in Hong Kong in 2014/15. The Package facilitated
the trade to deliver useful information about property
transactions to their clients, such as the importance of
signing the estate agency agreement and conducting a
land search.
Growing alongside the trade
The EAA is not only a one-way regulator but also a
constant partner of the estate agency trade, especially
on the road of upgrading the social status of the trade.
One of our visions is to support the development of an
estate agency profession worthy of the respect of the
community. It could not be accomplished solely by the
work of the EAA but needs the trade’s recognition and
participation.
我們為提升業界表現所付出的努力是
有回報的。近年，監管局接獲的投訴
個案數目穩步下降。於
2014/15
年度接
獲的投訴比
2013/14
年度減少
24%
；同
樣，本年度進行的紀律研訊個案也有
所減少。在常見的違規性質中，未有
與客戶訂立地產代理協議的個案數目
顯著下降，情況令人鼓舞。監管局致
力不斷向業界和公眾灌輸此方面的教
育，這也正是地產代理們的基本責任
和對消費者的保障。
教育及保障公眾
憑藉業界和監管局雙方努力不懈，業
界水平已有顯著改善。話雖如此，我
們的首要任務仍然是教育公眾及向
他們推廣有用的知識，以提防不當行
為。我們相信提高他們對物業市場及
相關方面的意識及知識，是最能夠有
效保障消費者的方法之一。
年內，監管局為公眾製作了不少教
材，包括小冊子和短片；也透過參與
多場講座及舉辦展覽，深入社區。監
管局亦不時透過大眾傳媒，向公眾帶
出社會關注議題的重要資訊。
為向消費者帶出物業交易的有用資
訊，監管局在
2014/15
年度向所有香
港地產代理商舖派發「消費者教育套
裝」，以協助業界向客戶提供有關物
業交易的有用資訊，例如提醒他們要
簽訂地產代理協議及進行土地查冊的
重要性。
與業界共同成長
監管局不僅是一個單向的規管者，在
提升業界社會地位的層面上，也是地
產代理業界的持續夥伴。我們其中一
個願景是支持地產代理業邁向專業，
以獲取社會尊重。然而，這並非監管
局可獨力達成，也需要業界的認同和
參與。
