21
地產代理監管局
2014/15
年報
行政總裁匯報
Report of the Chief Executive Officer
Strengthening Communication with the
Trade and Public
The EAA continued to hold liaison meetings with trade
associations and meet frontline licensees in various
districts through the focus group meetings regularly
during the year to maintain a two-way communication.
In order to promote consumer related information and
raise the public’s awareness of the EAA, the EAA
continued its efforts through collaborations with the
media and other initiatives. During the year, the EAA
organised two press conferences, issued 22 press
releases, and arranged 28 feature interviews. A total of
53 articles were also contributed to newspapers and
media websites to promote consumer related
information and the EAA’s work through different
media.
In the year, the EAA produced two new consumer
videos on the subjects of “Appoint licensed estate agent
to avoid disputes” and “Fill in all the blanks in the
provisional agreement for sale and purchase before
signing to avoid loss”. To enhance the EAA’s
outreaching efforts, these videos are available at the
EAA’s website and at the YouTube channel. The EAA
also held roving exhibitions at several shopping malls
in different districts. Display panels with useful
information for consumers were set at the exhibitions
for the public’s viewing.
The Road Ahead
Supervision, enforcement and education are the
essential elements underpinning the quality and
standard of the licensees. The EAA will continue to
focus on the effectiveness of these measures and will
strive to help our stakeholders better understand our
work.
加強與業界及公眾的溝通
監管局年內繼續與業界商會舉行聯絡
會議，並透過定期舉行的聚焦小組會
議，與不同地區的前線持牌人保持雙
向溝通。
此外，監管局也繼續與傳媒合作，並
透過其他渠道，宣傳消費者相關資訊
以及提升大眾對監管局的認知。年
內，監管局舉辦了兩場新聞發布會、
發出了
22
篇新聞稿及安排了
28
個專
訪。監管局並為報章及媒體網站一共
撰寫了
53
篇文章，藉以透過不同媒體
推廣消費者相關資訊及介紹監管局的
工作。
監管局在年內新製作了兩段消費者教
育短片，名為「為免買賣有爭拗、持
牌代理更可靠」及「臨約簽前填清楚、
漏空必定損失多」，並上載至監管局
網頁及
YouTube
頻道，藉此加強對外
推廣。監管局也在不同地區的商場舉
辦巡迴展覽，為消費者提供實用資
訊。
未來的挑戰
監管、執法和教育是維持持牌人質素
及水平的必要元素。監管局會繼續關
注這些措施的成效，並致力讓持份者
更深入了解本局的工作。
