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Estate Agents Authority
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Annual Report 2015/16
維護專業水平
Upholding the Professional Standard
Practical Business and Soft Skills
Practical business and soft skills are conducive to raising
the general standards and inner qualities of estate agency
practitioners. External professional training providers were
engaged to organise seminars on communication, negotiation
and relationship building skills to expand licensees’ capabilities in
business development and provision of quality customer services.
During the year, 10 seminars on practical business and soft
skills were held, attracting 1,440 enrolments (about 9% of total
enrolments of EAA CPD activities).
Topical Issues
The EAA invited academics from tertiary institutions and experts
from professional bodies to brief licensees on topical issues, with
an aim to raise licensees’ general standards and awareness of
the latest developments of some subjects which might affect
the property market and estate agency work. During the year,
16 special topic seminars were organised covering topics on
unauthorised building works, revitalising industrial buildings,
mortgage programmes, green building, energy management
and saving measures, deeds of mutual covenants and building
management, saleable area, planning of residential property
development projects by developers and inspection of residential
properties. These seminars were well received by licensees with
a total of 3,259 enrolments (about 20% of the total enrolments of
EAA CPD activities).
營商及軟技巧
營商及軟技巧均有助提升地產代理從業
員的整體水平及質素。監管局邀請專業
培訓機構籌辦有關溝通、談判及如何建
立關係的講座，提升持牌人在業務發展
及提供優質客戶服務方面的能力。年
內，本局已舉辦
10
場有關業務營運及溝
通技巧的講座，吸引
1,440
人次參加（約
佔監管局持續專業進修活動總參與人次
的
9%
）。
專題
監管局邀請大專院校學者及專業團體的
專家為持牌人講解熱門議題，旨在提高
持牌人的整體水平，以及留意影響物業
市場及地產代理工作的議題的最新發
展。年內，監管局共舉辦了
16
場特別專
題講座，內容涵蓋違例建築工程、活化
工業大廈、按揭計劃、環保建築、能源
管理及節能措施、公契及物業管理、實
用面積、發展商住宅物業發展項目規劃
以及住宅物業驗樓及視察。持牌人對此
等講座反應熱烈，吸引共
3,259
人次參加
（約佔監管局持續專業進修活動總參與人
次的
20%
）。