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9
Estate Agents Authority
●
Annual Report 2015/16
主席的話
Chairman's Message
While law enforcement is undoubtedly the strongest tool for a
regulatory body like the EAA, self-discipline is not to be neglected
as it is vital to the sustainability of a respectable profession. In
this regard, we continue to optimise our efforts on educating the
trade to enhance their awareness and professional standard.
For instance, we published a new booklet this year to educate the
trade the relevant guidelines and ethics that they should comply
with when handling first-sale transactions, through illustrations of
real inquiry hearing cases.
To encourage licensees’ par ticipation in the Continuing
Professional Development (“CPD”) Scheme, after introducing the
“Gold” and “Silver” Premium CPD Attainment Symbols, the EAA
will soon introduce a new structured CPD programme that will
further improve our licensees’ regulatory knowledge, as well as
equip them with the skills to implement that knowledge in their
practice.
On another front, the EAA has also continued to educate the
public by a number of new initiatives. We organised two public
seminars about first-sale and tenancy matters of residential
properties respectively. In addition to a new TV commercial, we
also provided a wealth of educational information on our newly
redesigned website this year, facilitating members of the public
and our licensees to acquire the information they need, no matter
if they are at home, in the office, or on the go.
Approaching 20 years of age
The EAA is a teenager turning to be 20 years of age in 2017. We
shall continue to improve on our work quality for the provision of
better services.
Internally, the EAA keeps on providing training and development
programmes to our staff to help them realise their potential. As
a result, for the first time, the EAA has been acknowledged as
a “Manpower Developer” by the Employees Retraining Board
for outstanding achievements in manpower training and
development.
監管局作為一個監管機構，執法無疑是
主要責任之一。然而，要成就一個持續
備受尊重的專業，業界自律是不可或缺
的。因此，我們會繼續致力教育業界，
以提高他們的專業水平和意識。
舉例我們今年推出了一本新小冊子，透
過闡述真實的研訊個案，教導業界在處
理一手銷售交易時，應遵守的相關指引
及道德操守。
而為鼓勵持牌人參與持續專業進修計
劃，監管局繼推出優越嘉許獎章「金章」
和「銀章」後，將會推出全新結構性地產
代理實務證書課程，務求進一步改進持
牌人對規管的知識，好讓他們能在實務
上實踐該知識。
此外，監管局也繼續推出多項新構思教
育大眾。我們舉辦了兩場分別有關一手
住宅銷售及住宅租賃事宜的公開講座。
除了推出新的電視廣告外，我們今年還
透過全新設計的網站提供豐富的教育資
訊，以便公眾及持牌人不論在家中、辦
公室，抑或路途上，都能夠輕易獲取所
需資訊。
自我完善 邁向廿載
踏入
2017
年，監管局將成為一個
20
歲的
年輕人。我們將繼續提升工作質素，以
提供更優質的服務。
局內，監管局一直透過培訓及發展計
劃，協助員工發揮潛能。正因如此，監
管局憑藉在人力培訓及發展的傑出成
績，首次獲僱員再培訓局嘉許為「人才企
業」。