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8
地產代理監管局
●
2015/16
年報
主席的話
Chairman’s Message
市況不穩 迅速行動
對於地產代理業界來說，
2015/16
無疑是
困難的一年，充滿不利因素。成交數字
低迷，對業界及持牌人的生計造成深遠
的影響。
在這顛簸的路途上，我們明白業界的競
爭越趨激烈及部分持牌人因而面對前所
未有的巨大壓力。在這種充滿挑戰的環
境下，監管局必須時刻保持警覺，積極
及迅速地行動，盡力遏止及預防從業員
做出任何的違規行為。
多管齊下 加緊積極
持牌人在物業交易的過程中擔當着重要
的角色。而監管局的職責就是要好好監
察他們的執業手法，確保他們守法循規。
年內，監管局致力從各方面監察地產代
理的執業。除了加強巡查傳媒焦點所在
的一手樓盤銷售點外，鑑於網上推廣活
動漸趨盛行、有時甚至過於便利，我們
的團隊也積極抽查網上物業廣告，及密
切監察網上物業平台的情況。
我們關注到有關持牌人的投訴個案最近
有所增加，情況讓人憂慮。投訴數字的
上升，可能與持牌人因為要追求銷售成
績而承受沉重壓力有密切關係。我們未
能查證，究竟這些壓力是源於持牌人本
身、地產代理公司的管理層，抑或兩者
俱有。無論如何，我們會密切留意業界
的執業情況，並在需要時採取行動，以
減少因不恰當的管理模式而導致員工作
出違規行為。
A turbulent year that requires swift action
It is undeniable that 2015/16 was a turbulent year for the estate
agency trade, with low transaction figures creating a far-reaching
impact on the trade and the livelihood of our licensees.
We appreciate the fierce competition among the trade on this
bumpy road and the consequential enormous pressure faced by
some licensees. In this challenging environment, the EAA must
stay proactive, remain vigilant and act swiftly to deter and prevent
as much as possible any non-compliance acts by practitioners.
Stepping up our efforts on multiple fronts
Our licensees play an important role in the process of property
transaction and it is the EAA’s duty to monitor their practices and
ensure their compliance of the regulations.
During the year, the EAA reinforced its efforts on monitoring
estate agents’ practices on multiple fronts. In addition to
inspecting the first-sale sites which have been under the media
spotlight, our team also stepped up cyber patrols to closely
monitor online property advertisements and online property
portals as online promotion has become more popular and
sometimes too convenient.
The recent rise in complaint cases against licensees is worrying.
We are concerned that licensees are suffering from tremendous
pressure in producing sales results and we suspect that the
number of complaints may be closely linked to sales pressure.
What we have not ascer tained is whether the pressure
comes from the licensees themselves or is originated by the
management of estate agency companies or both. We will
watch the practices of our licensees closely and, if necessary, take
actions to discourage undue management practices that cause
malpractices of their employees.