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Estate Agents Authority
●
Annual Report 2015/16
聯繫社群
Reaching out to the Community
Exchanges and External Relations
Liaisons with the Trade, the Government
and Other Bodies
The EAA believes that it is vital to maintain good rapport with
key stakeholders and trade representatives, so as to garner their
understanding and support for the EAA’s work. Maintaining a
regular dialogue and two-way exchange with the estate agency
trade is one of the important elements of communication.
In 2015/16, the EAA held five liaison meetings with the
representatives of major trade associations. At these meetings the
trade representatives were consulted on the EAA’s new initiatives
and issues of mutual concern were discussed. The trade was also
briefed on the salient points of draft practice circulars and the
trade’s views were noted.
Encouraged by the positive feedback from participants, the EAA
continued to hold focus group meetings in various districts as
a direct dialogue with frontline practitioners. At these meetings
the EAA shared with the frontline practitioners new initiatives
of the EAA and discussed latest practice issues encountered by
the trade. The exchanges helped the EAA to formulate practical
policies and measures for the trade to follow. In 2015/16, a total
of four such meetings were held in Sheung Wan, Wong Tai Sin, Tai
Wai and Chai Wan respectively.
From time to time, the EAA issues letters and reminders in the
format of email or SMS to licensees, or publishes special notices
on the EAA’s website to alert the trade to certain requirements
relating to the estate agency practice or any new Government
measures. In 2015/16, a total of 21 such reminders/notices were
issued. In addition, four issues of the EAA’s licensee newsletter,
Horizons,
which was revamped for a more user-friendly and
attractive style in the year, were published in 2015/16 to keep
licensees abreast of the EAA’s new regulatory measures and latest
activities. Members of the public could also read it through the
EAA’s website.
交流與對外關係
與業界、政府及其他組織的聯繫
監管局深信與主要持份者及業界代表維
持良好關係，以獲得他們對監管局工作
的理解及支持至為重要。與地產代理業
界保持定期對話及雙向交流是溝通的重
要元素之一。於
2015/16
年度，監管局
與主要業界商會代表舉行了五次聯絡會
議。透過這些會議，監管局就新的政策
建議諮詢商會代表，並討論共同關注的
事項。會上，業界可了解草擬中的執業
通告的要點，而監管局亦會考慮業界提
出的意見。
鑑於參加者反應正面，監管局年內繼續
在不同地區舉辦聚焦小組會議，與前線
地產代理直接對話。在此等會議中，監
管局與前線從業員分享監管局各項新的
措施，並與他們討論業界從業員所遇到
的最新問題。定期交流有助監管局為業
界制定更實際可行的政策及措施。於
2015/16
年度，監管局分別於上環、黃大
仙、大圍及柴灣舉辦了合共四次聚焦小
組會議。
監管局不時通過發出信函、電郵、手機
短訊、或透過監管局網頁發布特別通
告，提醒業界留意有關地產代理執業的
規定或政府推行的新措施。於
2015/16
年度，監管局共發出了
21
次此類提示
/
通知。此外，監管局亦發行了四期持牌
人通訊《專業天地》。本年度的《專業天
地》革新採用了更吸引及更平易近人的風
格，讓持牌人知悉本局的最新規管措施
及活動。公眾人士亦可於監管局網站瀏
覽該份通訊。