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地產代理監管局
●
2015/16
年年報
聯繫社群
Reaching out to the Community
In addition, the EAA published a new consumer booklet titled
“A Guide to Tenancy” in December 2015. It aimed at reminding
the public of the essential points-to-note when entering into
a tenancy agreement for residential properties. The booklet is
available for collection at the office of the EAA as well as at all the
20 Home Affairs Enquiry Centres (“HAEC”) of the Home Affairs
Department. Positive feedback was received and over 2,500
booklets have been sent to the HAECs for distribution.
此外，監管局於
2015
年
12
月出版了一本
名為《安心租屋指南》的全新消費者小冊
子，提醒公眾在訂立住宅物業租約時應
注意的事項。此小冊子可在監管局及民
政事務總署轄下的
20
個民政諮詢中心索
取，年內共派發超過
2,500
份小冊子，反
應非常熱烈。
為配合電視宣傳短片推出，監管局於
2016
年
1
月一連三個週末，分別在三個商場舉行巡迴
展覽。
To tie in with the launch of the API, a series of
roving exhibitions were held at three shopping
centres respectively on three weekends in
January 2016.
傳媒關係
為加強公眾對監管局的了解，監管局一
直與傳媒保持緊密聯繫，以發布有關本
局的工作及最新動向。於
2015/16
年度，
監管局共發出了
19
篇新聞稿及舉行了三
次記者招待會，均獲傳媒廣泛報道。監
管局主席、行政總裁及行政部門高層管
理人員共接受了八次電子及印刷傳媒的
專訪。監管局透過舉辦各種傳媒聚會，
包括與傳媒高層舉行午餐會，以及與前
線記者舉行農曆新年聚會等，與傳媒保
持密切聯繫。
監管局經常在媒體專欄撰寫有關物業交
易及地產代理應提供的服務的文章。
在
2015/16
年度，監管局共為三份報章
/
網站專欄發表文章，包括在免費報章
《
am730
》發表了
23
篇，在《英文虎報》發
表了
13
篇，及於星島地產網站及其地產
版專欄刊登了
12
篇文章。
Media Relations
To promote a better public understanding of the EAA’s work,
the EAA always keeps a close connection with the media to
publicise its initiatives and efforts. In 2015/16, the EAA issued
19 press releases and held three press conferences and gained
wide media coverage. A total of eight feature interviews with
the EAA Chairman, the CEO and senior management for print
and electronic media were also arranged. The EAA’s relationship
with the media was also maintained and strengthened through
a number of media gatherings, including luncheons with media
heads and a Chinese New Year gathering with frontline journalists.
The EAA frequently contributes articles on timely topics relating
to property transactions and expected services of estate agents
to the media. In 2015/16, the EAA had three newspaper/
online columns. A total of 23 articles were published in the free
newspaper
am730
; 13 articles were contributed to
The Standard
;
and 12 articles on the property website of
Singtao
and its
property magazine column.