EAA Annual Report 2021/22

行政總裁匯報 Report of the Chief Executive Officer 根據監管局近年來接獲的投訴，大部分有 關香港境外物業的投訴均源自賣方╱發展 商。在此情況下，任何針對地產代理的建 議措施，均未能解決與賣方╱發展商或樓 盤本身有關的問題。值得注意的是，即使 所有地產代理在銷售香港境外物業時均受 監管，賣方╱發展商仍然可以不經代理， 直接進行香港境外物業銷售，或通過網絡 進行宣傳活動。因此，任何試圖僅針對地 產代理的監管措施不太可能奏效。此外， 任何試圖限制香港境外物業必須透過香港 持牌地產代理銷售的做法，均違背自由貿 易原則，剝奪消費者直接從賣方╱發展商 購買香港境外物業的基本權利。因此，透 過消費者教育提醒準買家在購買香港境外 物業時要留意所涉及的風險，才至為重 要。就該報告，監管局及政府一直在研究 處理路向。 一直以來，監管局不遺餘力地就此議題作 出多方面的消費者教育，如舉辦公開講 座、進行網絡宣傳、在各大電視台及電台 推出短片及聲帶、安排傳媒採訪、撰寫文 章，及通過傳媒向公眾派發《境外置業要 「究」 SMART 》小冊子等，提醒公眾有關購 買香港境外物業所涉及的風險。未來一 年，監管局將繼續就此議題進行有關教育 工作。 According to the complaints received by the EAA in recent years, most issues in relation to POH originated from the vendors/developers. Such being the case, any proposed measures targeting estate agents could not resolve issues that are concerned with the vendors/developers or the projects themselves. It should be noted that even if all estate agents were regulated in the sale of POH, vendors/developers can still conduct their POH sales directly without involving agents or they could conduct their promotional activities online, rendering any attempted regulation of estate agents alone unlikely to be effective. Moreover, any attempt to restrict the sales of POH in Hong Kong through licensed estate agents only will act contrary to the principle of free trade and will also deprive consumers of their basic right to purchase the POH direct from the vendors/developers. Hence, consumer education to remind potential buyers to be wary of the risks involved in a POH purchase remains paramount. The EAA and the Government have been considering the way forward in response to the report. As always, the EAA continues to spare no effort in educating consumers on this issue by various means, e.g. organising public seminars, launching waves of online promotions and an Announcement in the Public Interest (“API”) on major TV and radio stations, arranging media interviews, articles write-ups and distributing the booklet titled “ Purchasing Non-local Properties Be SMART ” through media to the public with the aim to remind them of the risks involved in purchasing POH. The EAA will continue its educational efforts on this subject in the coming year. Estate Agents Authority Annual Report 2021/22 17